Summary
Module 3 builds a familiarity and experience with working and designing for a fully scoped website. Students will expand upon their knowledge of single page hierarchies and design systems and translate into multi-page and multi-level website structures.
Definitions
Information Architecture: The categorical or structural description of a website, looking at how the user will journey through the site and how to give a consistent, layout to multi-level sites.
Taxonomy: The descriptive terminology used to label items, pages, or products in an online shop, blog or portfolio.
Target User Analysis: How to define the key demographics and descriptors for user groups high value and vital user groups to the site. Analysis looks at the intent, digital literacy and conversion efficacy of these groups.
Responsive: Introduction To designing to differing screen and interface devices.
Outcomes
- An understanding of the role Information Architecture plays in mapping out a website’s design.
- Apply procedures to create target audience demographics and design for their needs.
- Understand how to shape designs around the limitations and constraints of current day interfaces and accessibility requirements.
- Simultaneously work their designs to both desktop and mobile users, whilst still making effective considerations for intermediary devices.