TGDS Graduate Fer

Meet Fer, a Freelance Graphic Designer. Living that dream design life by Puerto Escondido beach. Fer designs for local brands as well as her own clothing company. Fer captivated our hearts at TGDS with her imagination & playful nature.

Scroll down to read the interview

Hey Fer! Tell us a bit about you.

Hey guys! I’m Fer, a freelance graphic designer from Mexico. I also have my own clothing company and I do everything by myself, so that takes up a lot of my time. I currently live in a beautiful cabin next to the beach in Puerto Escondido, I’m happier than ever!

Fernanda Martinez - Personal Identity Design

What or who inspired you to be a designer?

To be honest I’ve always been a creative, but pursuing design didn’t come up until I was around 19, I was planning on studying photography actually, then when I started with my brand and all, I realised how helpful it would be to purse something like design for my work. So I did - and I’m soooo grateful for that decision, it really shaped me in the best way it could’ve.

Proyecto Botanico, Brighter Days - T-shirt Designs & Photography

What are you up to in the design world at the moment?

As I mentioned earlier, I’m constantly working with my brand Brighter Days Apparel if you wanna check it out, lol. I currently have some collaborations with Brighter Days, so I’m working not only on designs for myself, but also on creating designs for others.

Brighter Days - Logo & Campaign Design

What is your favourite part of the design process?

I have to say seeing the final product, it’s crazy once you become a designer and understand everything that goes into something that can be seen as so simple. I look at every design product with a different pair of eyes now, thanks to The Graphic Design School! Its super satisfying and gives me a feeling of self-fulfilment to see the culmination of all my work.

Casa Verde - Logo & Campaign Design

You were really into all sorts of design disciplines at TGDS, branding, campaigning and even packaging.
Have you a fav?

Branding for sure, that helped me out sooo much with my brand. Having put the work into a real project made it even more real and important to me.

Casa Verde - Logo & Campaign Design

Tell us anything you would like to about your featured works.

I try to keep everything with a laid back vibe, I think you can sort of see who I am, what I love, and what lifestyle I strive for in my designs. Also, know that everything I create comes from the bottom of my heart with lots a love <3

Proyecto Botanico - Logo & Campaign Design

What did you love most about studying design?

How it made me see the world through a new pair of eyes, Its wonderful and mind blowing being able to understand things in a new way, to acquire a new perspective, that was definitely the best part for me!

Whats your dream design job?
Don’t hold back!

I adore my brand, its like my baby, so I plan to keep on working on that and constantly grow and evolve in that specific area. Also, I’ve always dreamed about working with a magazine. My perfect job would be to have my own section, say for example: “surfing around the world” and to just travel around the world and stay there for about a month or so, write an article about each place I visit in regards to the theme I chose, editing the layout and everything, including my own pictures and all, that would be sooo cool!

Back to Basics - Magazine Layout

“I dream that one day people will seek my service because they are drawn to my style and trust my artistry.”

San Cosme - Logo Adaptation for Apparel Design

What would you say to someone about to embark on their own journey in design?

Not to be afraid to fail. I remember at first I used to be scared of the final result, didn’t even know where to start. Throughout the course I understood that the process of creating is just as important as the finished project and failing and correcting is a vital piece in the final artwork. So yeah, just do whatever you feel like doing. Sometimes I even start drawing without knowing what the hell I’m doing and eventually it starts taking shape. Practice and trust yourself :)

San Cosme - Logo & T-shirt Design

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