Graphic Design School


A State of Independents

Photo by Rita Morais on Unsplash

omething big has happened in the publishing world. Something interesting.

While mainstream publishers continue to stare grimly at plummeting sales figures, falling advertising incomes and budget cuts, a persistent torrent of web-savvy, well designed and highly varied independent titles is thriving, with new titles cropping up every month. These independents cover every conceivable subject, from the predictable (fashion, architecture, cookery) to the more esoteric (sneaker culture anyone?) and are invariably beautifully designed. There's no victory of style over substance here though — each small publisher seems to care deeply about his chosen field and has the expertise to back it up. Here are seven titles to appear in British design bookshops in recent years, though the magazines themselves are international. Any one would make a fine addition to any designer's bookshelf. Enjoy...


ELEPHANT_RETOUCHED_02.jpg Images © Elephant

Ah, the excellent Elephant magazine. Elephant is a new publication which focuses on art and visual culture. The magazine is divided into five parts: meetings, research, studio visits, economies and cities. Of the many new titles currently to be found out there, Elephant —still new on issue #6— looks set to establish itself in the visual culture sector.

Dapper Dan

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Dapper Dan is a brand-new men's magazine that is "interested in inspiration, not novelty". It is created in Athens, Greece and published twice a year, spanning fashion, culture and philosophy through striking photography and thoughtful texts. According to their website, "Dapper Dan is for the man who doesn't feel he should have to be like everybody else."


FILE1_COMBINED_02.jpg FILE2_COMBINED.jpg Images © File

File Magazine is a bi-annual publication featuring a broad selection of visual communication in the fields of graphic design, art, photography, fashion and moving image. Beautifully presented in a 30 x 39cm hard cover with a full-colour 96pp newsprint inner stitched inside. Recognising the potential synergy between print and moving image, each issue is accompanied by a full-screen online player, screening in full each issue's short films, music videos and documentaries. A magazine to both watch and read.



An award winning design, fashion and luxury publication from Poland, Futu aims to highlight the positive aspects of material culture and promote a certain mode of creative living. The typography is highly accomplished throughout each publication and much thought goes into substrates used for each issue. Most interestingly, each month a single design studio is chosen from across the world to design that month's issue.

It's Nice That

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It's Nice That is another one of those independents which looks set to stay. It showcases work from the fields of graphic design, product design and illustration, publishing exciting practitioners both on and offline, and directing that talent to produce creative projects for brands. The physical journal is published every April and October as an archive for the most interesting editorial from the last six months. For those who find relentless advertising a turn-off, each publication is entirely advertising free.


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A design magazine in the pure sense, The Malaysian Territory was first published in 2004 and has since then become an important journal within the Asian design scene, some heralding it as the first of its kind in the region. Since first publication, Territory has evolved its own peculiar trippy aesthetic, setting it apart from similar journals who are often concerned with modernism-like design or a more European style of illustration. Territory claims to constantly work to discover fresh talent, helping up-and-coming designers carve their identities in the international arena. Not a bad thing at all.

The Ride

THERIDE_COMBINED_02.jpg Images © The Ride

One of the loveliest new publications out there, The Ride truly is something special. Born of an idea to create an all-encompassing journal for riders who do not wish to be categorised as commuters, bmxers, track racers, freeriders and so on, The Ride exists to give something back to the riding community. Each issue contains riders' tales and stories, and the publishers have been wise enough to pull on board some first rate artists, illustrators and designers, all of whom have contributed to giving The Ride the highly memorable visual style it has.


With all the iPad-inspired talk in the air of the death of print (a topic that refuses to die) it's deeply heartening to find so many people so ready to launch their own titles, a fact that seems nicely to counter the prevailing prognosis for the publishing industry. That the industry has changed a great deal is not in doubt, and the dispiriting state of several first-rate established titles is a genuine concern. Perhaps though we're witnessing not the death of an industry, but its metamorphosis into something different. As Jeremy Leslie of the excellent magCulture blog wrote in a recent Creative Review article, "It's the tangible, physical medium of print that people turn to for self-expression." There are no signs of the medium loosening its hold on the creative industry's imagination. Beautiful magazines are here to stay.