Hi, my name is Chloe
— I am the Student of the Week ;)
Hey Chloe! Who are you when you are not dreaming up amazing designs?
I often refer to myself as a serial generalist, as I have dabbled in so many industries and have so many interests. I can’t sit still and I need to be constantly learning something new. I have a few degrees – music, fashion design, journalism and (soon!) graphic design.
I’ve also worked in a wide range of industries from film & TV post production to e-commerce. I’ve just had my thirtieth birthday and I’m about to get married. There are exciting things ahead and so many things I still want to do! I believe that knowledge is the most important thing, and I aim to be a lifelong learner.
What or who inspired you to be a designer?
I’ve always had an interest in design and have a keen sense of colour and placement. I worked in e-commerce in London for a number of years, running websites for luxury fashion brands, and was jealous of all the interesting things the web and graphic designers were doing. So I decided to take the plunge and learn graphic design myself.
What are you up to in the design world at the moment?
I just submitted my final portfolio! I feel very elated and ready to take on the next challenge – finding a job.
What is your favourite part of designing?
My favourite part of designing is when you get that spark of an idea, and you just know that it’s going to work. I love deciding on the perfect colour combinations and seeing all the pieces fall into place.
Do you feel you have a Niche or would like one? If so what would it be?
I feel like there is still so much I need to learn and as such I don’t have a niche yet, but I do really enjoy designing invitations. I just designed my wedding invitations and a matching website to go with it. The feedback from my friends and family was so positive that I think it could be an area worth exploring.
Tell us anything you would like to about your featured works.
I had the idea for Wildwood Floral Design after reading a children’s book titled “Wildwood”. The cover has a beautiful watercolour illustration and I was inspired to create something that evoked a similar sense of mystery and beauty. There was a lot of trial and error, but I am very happy with the end result.
The idea for Ritual came to me as I was about to fall asleep one night. I guess the nightly “ritual” coupled with the scent of geraniums from my moisturiser triggered something within my brain. I knew right away that it was the idea I’d been waiting for and got straight out of bed to write it all down, just in case I had forgotten by morning.
Logo Design & Corporate Identity
What do you love about studying design?
The best part about studying anything, including design, is being forced into situations that you would usually avoid. For example, I would never have thought to attempt a packaging design system, but through the assessment set, I forced myself to work through the steps and ended up with something I’m very proud of. To me, this is one of the most rewarding things about studying – getting the opportunity to surprise yourself.
What’s your dream design job? Don’t hold back!
To be honest, I have no idea! I think I would love to be a freelancer or to have my own little business. I know what I’m like as a worker, and I work best by myself and by setting my own hours. We shall see what the future brings!