the graphic design school blog.

The Foundries

Exljbris

The distinctively coloured Exljbris homepage and a sample from their Didone-like typeface Questa. Imagery used with kind permission of © Exljbris.

Striking artwork by graphic designer Kristian Bjornard who has experimented with and modified Exljbris’s font Geotica Three.

Described on its blog as a ‘one-man Dutch font foundry’ Exljbris was founded by Jos Buivenga. Exljbris is where Jos releases and offers his typefaces. For 15 years, his online friends and fans could follow the development of his typefaces and download the results at no cost. In 2008, while still working as an art director at an advertising agency, he released his first commercial typeface Museo with several weights offered for free. That strategy paid off and Museo became a huge bestseller. Partly thanks to that success he now calls himself a full time type designer. Recent projects include a custom version of Museo & Museo Sans for Dell and the Questa project, a collaboration with the well-known type designer Martin Majoor.

Linotype

(Top) The Linotype homepage is a portal to typographic manna; (below) a tantalising collection of Linotype specimens. All imagery used with kind permission of © Linotype.

Linotype should need no introduction, being at the centre of typographical innovation (and upheaval) for the past 120 years (in one guise or another). This from their website: “The day Ottmar Mergenthaler demonstrated the first linecasting machine to the New York Tribune in 1886, Whitelaw Reid, the editor, was delighted: “Ottmar,” he said, “you’ve cast a line of type!” The editor’s words formed the basis for the company label, and marked the beginning of Linotype’s success story. Four years later, the ingenious inventor founded the Mergenthaler Linotype Company. Little did he know that after more than 100 years of successful business the Linotype, a wholly-owned subsidiary of Monotype Imaging Holdings Inc., would be following in his footsteps.”

Today, Linotype sees itself as a partner to typographers and designers and has one of the world’s largest font libraries (10,500 typefaces and counting). Its comprehensive website is a masterly feat of navigation; visitors able to search for fonts not only through technical specifications but also by intended use (text, corporate, screen etc.), type foundry and character set features. In addition the Linotype Form Finder makes it possible for users to reshape a font sample displayed in order to select the kind of typeface he is looking for. There are so many other useful services and products on the Linotype site that it’s probably better you just have a peruse rather than read me prattling on.

HypeForType

(Top & middle) HypeForType’s homepage complete with arresting 3D type artwork and type specimens of Killer, Neo Deco and Links, which form distinctive pieces of design in their own right. HypeForType turned 1 recently and posted this announcement on their blog. Imagery used with kind permission of © HypeForType.

“A labour of love for founder Alex Haigh” is how HypeForType is described on its website. The foundry is 1 year old now and already has an impressive collection of high quality, new and exclusive faces as well as some esoteric and unusual ones. Their blog is a good read, you’ll find competitions, interviews and exciting announcements there. Perhaps most striking of all is HypeForType’s predilection for working with some of the design industry’s big names, collaborations which produce unique one-offs available exclusively through HypeForType.

LucasFonts

LucasFonts’s website embodies much of what might be termed International or Swiss style design. Beneath are two examples from Germany of their fonts in use. Imagery used with kind permission of © LucasFonts.

Lucas De Groot founded his own type foundry, LucasFonts, in 2000. Its aim, in a few words: “to make the world a better place by designing typefaces that look good and work well under any circumstances and in many languages.” The website claims “Graphic designers across the planet have discovered the special qualities of Luc(as)’ fonts. They are attracted by their functionality and friendly appearance and love the enormous range of possibilities that each family offers. Many also appreciate the idiosyncrasies – a quest for extremes that has resulted in some of the narrowest, thinnest, wittiest or boldest typefaces around.”

LucasFonts has a sister company, FontFabrik which specialises in custom typefaces and is now world-renowned, having designed fonts for Microsoft, Heineken, Siemens and Volkswagen.

SMeltery

Shown above are SMeltery’s idiosyncratic homepage, type specimens of Heretica, Geronto Bis (which Jack is particularly proud of) and Enfer, and engagingly designed samples of Sans Merci and Soupirs. Imagery used with kind permission of © SMeltery.

SMeltery is a French type foundry founded by Jack Usine in 2002, which offers a very attractive range of display-type faces. There are some gems to be found in the ‘free’ section, though Jack’s currently most proud of recent works like Vidange, Megalopolis and Geronto Bis. A Bordeaux-based graphic designer, Jack also maintains a vigourous involvement in various aspects of visual culture, which seems to have influenced his energetic SMeltery typefaces in an intriguing way.

Typonine

Typonine’s homepage devotes a lot of space to new faces such as the elegant, high-contrast Marlene. Shown bottom is a spectacular selection of typographic posters from Tipoplakat of which Nikola Djurek is a member. Imagery used with kind permission of © Typonine.

Typonine is a digital type foundry and graphic design studio based in Croatia and The Netherlands. It is run by graphic and type designer Nikola Djurek who founded Typonine in 2005. Their fonts have a precision, tension and elegance about them which would make them a good choice for discerning clients. The Playground page of their website is a mischievous patch dedicated to type experiments and projects, and through Tipoplakat, customers can order from a collection of stunning typographic posters designed by Djurek and his close associates.

Summary

Unobtrusive in their way, type foundries have made the transition from Old Trade to the digital age with élan and are a vital pillar of the modern design profession, indispensable to studios and those clients willing to commission bespoke fonts. But they should also become indispensable to students and fledglings, for even if unable to afford some of the fonts, it pays to be aware of things at the top end of the profession, and the services, guidance and free downloads make foundries an invaluable resource. You might be so convinced of a font’s appropriateness for a particular job that it’s possible to argue a client into parting with the funds for it. So captivated by the ligatures of a typeface that the 70 pounds/dollars/euros you had set aside for a big night out you instead divert for its purchase. Unrealistic? Maybe, but you live in hope!

In a Nutshell

A type foundry designs and/or distributes typefaces. Originally, type foundries manufactured and sold metal and wood typefaces and matrices for line-casting machines like those made by Linotype and Monotype, and were designed to be printed on letterpress printers. Today’s digital type foundries accumulate and distribute typefaces (typically as digitized fonts) created by type designers. Some type foundries also provide custom type design services.

The Foundries

CastleType

The CastleType homepage (top) and samples above from (clockwise) Latin Ct, Sculptura and Goudy Trajan. Imagery used with kind permission of © CastleType.

San Fransisco-based independent type foundry CastleType was established in 1990 by Jason Castle, and specialises in revivals, classic styles, decorative fonts and custom font design. Custom services offered are extensive, taking in logo digitization (whereby customers supply their logo and a digital version is added to a favourite font) and the digital rendering of existing typefaces.

The revival and classic styles are remarkable for their elegance and the display faces are bold and confident. Jason is currently busy expanding his Goudy Trajan family with Cyrillic and Greek characters and the release of Sonrisa —a precise and friendly looking sans serif— is iminent.

Dalton Maag

A shot from Dalton Maag’s website, the limited edition Tephra prints and pictures of a custom font designed for the University of London’s Central School of Speechf & Drama in use. Imagery used with kind permission of © Dalton Maag.

London-based Dalton Maag has been designing fonts and logos and “supporting and assisting people in deepening their typographic skills” since 1991. In that near-two decade period they have seen exciting growth but what makes them remarkable is their branching out into both Cairo and Brazil—endeavours to contribute to emerging visual and typographic cultures in each country’s continent. Through doing so, Dalton Maag’s resumé has expanded to take in the vast typographic expanses of both the Arabic alphabet and South American languages.

Emigré

A page from Emigré’s exuberant looking website and samples of their fonts. Clockwise from upper left: Mrs. Eaves, Ottomat, Puzzler and Priori Acute. Imagery used with kind permission of © Emigré.

Yes, that Emigré, the iconic, much-mourned design journal Emigré. Some colleges and universities become so preoccupied with teaching their students of the cultural significance of the journal that they neglect to mention that the entity lives on in online form, with an archive of articles from the journal, an excellent shop and large collection of surprising and esoteric fonts available for download. These are of a diverse nature, though one thing that seems to permeate much of the collection is the jaunty angles which adorn the fonts’ serifs.

Tiro Typeworks

Tiro Typeworks’s graceful and formal homepage and a glimpse of their acclaimed ornamental typeface Restraint. Imagery used with kind permission of © Tiro Typeworks.

Tiro Typeworks was established in 1994 by John Hudson and Ross Mills and has evolved into a highly regarded foundry with a reputation for custom typefaces and font solutions. What makes them stand out from other comparable foundries is their expertise in multilingual computing and publishing, which they have specialised in since 1997. Their work in this area includes extensions to existing Latin typefaces and new typefaces for Arabic, Canadian Aboriginal Syllabics, Burmese, Cherokee, Cyrillic, Ethiopic, Greek, Hebrew, Latin, Ogham and Tahi scripts. Impressive stuff. An ornamental typeface of theirs that really stands out is Restraint, described as “an ornamental font which happens to contain letterforms. It is 100% fanciful all the time and not for the timid of heart.” A tour around Restraint, as well as the wider work Tiro are involved in, is highly recommended.

Fontsmith

Fontsmith’s homepage, a medley of typeface samples from the foundry (Rufus, Clerkenwell and Jack) and examples of the custom typeface designed for Film4 in action! Imagery used with kind permission of © Fontsmith.

Fontsmith is a leading London-based type design studio founded in 1999 by Jason Smith. The studio consists of a team dedicated to designing and developing high quality typefaces for both independent release as well as bespoke fonts for international clients. In addition to their wide range of exceptional typefaces available through their website, Fontsmith are also noteworthy for having custom designed typefaces as part of rebranding projects for such celebrated clients as Channel 4, Mencap and BBC 1. Your writer uses a Fontsmith typeface —Clerkenwell— as part of his identity.

OurType

The formal though playful homepage of OurType (the black ‘try’ and ‘buy’ circles at the top bounce around with the movement of the cursor), OurType’s Parry font as seen in De Bug magazine and a self-promotional poster from the Foundry. Imagery used with kind permission of © OurType.

Founded in 2002, OurType states it “has a vision that is different from most other font companies. It publishes newly designed fonts that are tailored to contemporary needs. Yet it respects traditional values, and strives for the highest quality of product. So it stands equally apart from those who are enslaved to the new and those who merely try to recreate the past. OurType fonts are useful, durable and attractive tools for anyone using type now.” The website contains lots of playful movement and the fonts offered are indeed contemporary yet formal.

To be continued…

A further six type foundries will be previewed in the second article in the series. Watch this space!