LOGO DESIGN LOVE

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David Airey, super blogger and notorious designer has released a book called Logo Love Design. He offers a free to download chapter of his book, that illustrates perfectly a graphic design process that endorses the wonderful process of design, from Pencil to PDF. A recommended read and investment for all design students.

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Reviews

“I’m going to buy a handful of copies and every time I start a new identity design I will supply the client with this book as a cornerstone of education and communication on the topic. If you like the idea of having a smoother client-designer relationship, you’d be smart to do the same.”

Christopher W. Taylor, Amazon.com

“A great read for both designers and clients, as it shares valuable insights and discusses the importance of brand identity all the way down to the process from start to finish.”

Brian Hoff, The Design Cubicle

“A very useful resource for designers who want to specialize in logo design.”

Fabio Sasso, Abduzeedo

“A must-read for anyone who wants to make their living in the graphic design industry, especially those who want to specialize in the fiercely competitive logo design niche.”

Steve Douglas, The Logo Factory

From Pencil to PDF: sub-headings

  • Mind-mapping
  • The fundamental necessity of the sketchpad
  • The Tenth Commandment
  • Pinning the map
  • Internationally recognized
  • No set time
  • Dress for success
  • Black and white before color
  • Where Photoshop comes into play
  • The pen is mightier than the mouse
  • Read more comments and contributions on David Airey’s website

    Download the free PDF from David Aireys site by clicking on the link below

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    To read more about the process of mind mapping in design see another super blog article HERE

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    2 Comments »
    1. Comment made by David Airey

      January 18, 2010

      Thanks for the props. Very kind of you.

    2. Your welcome David, students have made remarks in our school forum about your new book, its a great concept and we especially love designers that pay due respect to the process rather than the flashy design stuff, so refreshing to see some sketching. Hope it goes well for you.

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