Author: The Graphic Design School

Reviews

“I’m going to buy a handful of copies and every time I start a new identity design I will supply the client with this book as a cornerstone of education and communication on the topic. If you like the idea of having a smoother client-designer relationship, you’d be smart to do the same.”

Christopher W. Taylor, Amazon.com

“A great read for both designers and clients, as it shares valuable insights and discusses the importance of brand identity all the way down to the process from start to finish.”

Brian Hoff, The Design Cubicle

“A very useful resource for designers who want to specialize in logo design.”

Fabio Sasso, Abduzeedo

“A must-read for anyone who wants to make their living in the graphic design industry, especially those who want to specialize in the fiercely competitive logo design niche.”

Steve Douglas, The Logo Factory

From Pencil to PDF: sub-headings

Read more comments and contributions on David Airey’s website

Download the free PDF from David Aireys site by clicking on the link below

To read more about the process of mind mapping in design see another super blog article HERE

Author: The Graphic Design School

The Graphic Design School loves Veerle, her philosophy to open herself and her processes to educate and share charmed us. Thanks Veerle, a beautiful lady!

Welcome to The Graphic Design School Blog. Please tell us a little bit about yourself. A brief bio.

I’m a graphic/web designer living in Belgium. I went to school in Mariakerke, Gent.

I began my career in 1992 as a freelance graphic designer under the name of “Duoh!”.

As a child I always loved drawing and considered it a hobby. I always thought it wouldn’t be possible to make this my day job so that’s why I studied tourism until I discovered that you could actually study graphic design. That may sound crazy now, but if you put it in its context and time frame (1987) it wasn’t very well known that you could actually study that. I always thought about it from an artistic point of view and believed there wasn’t a future in it.

Studying graphic design changed that, and from that point on my hobby became my passion and income.

You have been voted in the top 50 North x East’s Fifty Most Influential ‘Female’ Bloggers. How do you think you can use this title/influence to further your cause/career?

It is nice to see your name on a list and it delivers an attention span towards you but in all honesty this doesn’t bring food on the table. The biggest catalyst towards your career is your work. Your portfolio is what should do the talking as these lists are only short term.

Speaking of your blog. How much time do you need to spend daily on the upkeep of your blog… do you ever sleep or play?

I think I spend an hour to two hours when I’m just doing my approved list checking and answering all the mails and comments. Most of my weekend time goes in to researching tutorials and creating them.

Two last question on the subject of your blog. What was your goal when you started blogging?

I didn’t have any. I’ve started this to learn CSS/HTML and my first blog was a test case after reading about pMachine in MacAddict magazine.

Did you ever expect the success, or the fantastic Google page rank of 8?

No I didn’t have any idea that would happen. I didn’t have any expectations.

Learn how to create your own organic shapes in this tutorial.

We are a blog for beginners and graphic design students. Can you share with us the most enjoyable moment, subject or lesson that you had while studying?

To be honest I have no idea since it is like 20 years ago. The only thing I vaguely remember is a bookbinding lesson that we had to craft a book from scratch with headband, bookmark… and everything.

How did that moment, subject or lesson shape what you do now?

Eye for details.

Describe your style of graphic design in a few words. What kind of advice would you give students who wish to excel in this style?

Illustrative with a strong preference towards colors. The best advice is to be passionate about what you do and keep on trying after failure.

Learn how to create the font used in this poster.

Why did yourself and Geert Leyseele (partner and one would assume the ‘brain’ in the self professed ‘beauty & brain’ duo) decide to open up your own Graphic Design studio as opposed to working for a larger firm, or independently?

We had a few opportunities over the years to sell our business and become part of a larger group. We both are not interested in becoming a manager and direct other people. That would break the creative part that we love so much.

Do you use hand drawn techniques to help you develop a design. How important is this in your process as a Graphic designer?

Yes I still use a pencil and paper from time to time. It depends on what type of project I have going on. Most sketching is done for icons and logos and also wire framing for websites on occasions. It definitely is a bonus if you can draw your thoughts.

Learn how to create your spirals in this tutorial.

Do you keep an ideas journal? If so can we have a sneaky peek?

Yeah I do and you can see some on my art section on my blog and also in the duoh.com blog, “Illustration for Espresso Application Startscreen”

Do you have a special method for brainstorming, i.e mind mapping etc?

No, not really.

We have noticed on your website that you are very open about sharing your process as a designer. Why is it important to you to communicate this side of your work with your visitors?

Because we believe it show valuable information towards students. We don’t believe in not sharing what we know.

What are your favorite websites at the moment?

welovetypography.com

ffffound.com

Who are your 5 all time favorite graphic designers?

Scott Hansen

James White

Jacob Souva

Robert Lindström

Oksana Grivina

What typefaces do you use the most in your designs?

Mostly Sans Serif ones.

What about your job do you find the most rewarding?

To see a client happy with a design that we created.

A moment to brag… who are the most prestigious clients that you have worked with?

Netvibes, Google, Library of Congress, Ernst & Young, Coca Cola…

Where do you see your career and your studio in five years?

I am where I want to be meaning earning a good living and loving what I do.

See how Veerle went from illustration to vector in this tutorial

What advice would you give to graphic design students around the world. About shaping a great portfolio?

Let your work have the spotlight.

One last question, that is on everbody’s mind… Billy Elliot feels on fire when he dances… how do you feel when you are designing?

On cloud nine, not in this *real* world.

Cheers,

Veerle

Duoh Website

Veerle’s Blog

Veerle’s photostream on Flickr

Author: The Graphic Design School

We asked some hard hitting questions (not really) to one of Europe’s most talented designers. His candid responses and enormous heart, resonate in Fabien’s designs.

Welcome to The Graphic Design School Blog. Tell us a little bit about yourself. A brief bio…

My name is Fabien Barral, I live in France, in an old country house, that my wife and I restored together.

Our village is so remote and small that there are not enough houses to name the streets. I love the fact that I can work here on such amazing projects so far away.

I was not a huge fan of school, while still at school I was introduced to an amazing design school. Design really appealed to me, Once into it, I loved it, and I have made it my life ever since. I’ve been designing for 12 years now, believe it or not, I learnt in a time without internet, and on photoshop without layers!

See the original on Flickr

We are a blog for beginners and graphic design students. Can you share with us the most enjoyable moment, subject or lesson that you had while studying?

The best lesson I’ve learnt is that design does not start on computer… computer is just a tool… you have to step away from the computer to get inspired. One of my teachers told me that “the greatest ideas come from the subconscious”. When you need a big idea, fill your mind with all the background information you can about your subject, then step away from the project and let your subconscious work on the idea for you. Usually when you come back to the work, your mind has processed all the big info and the ideas flow out much smoother.

How did that moment, subject or lesson shape what you do now?

I always step back from computer to find ideas…

Describe your style of graphic design in a few words. What kind of advice would you give students who wish to excel in this style?

Combining stuff (texture, fonts work, organics, color treatment, watercolor effects, old imagery, handwriting) is the best way to describe my style. To develop this style I recommend finding your own sources… I always looks for old papers, old materials I scan stuff myself and use these as textures.

Europavox original picture

Europavox reworked image

Europavox final poster

Do you use hand drawn techniques to help you develop a design. How important is this in your process as a Graphic designer?

Not at all, I do not know how to draw, I am so bad at it… it was really hard when I was at design school, my teachers told me I couldn’t succeed if I can’t draw… they were wrong!

Do you keep an ideas journal? If so can we have a sneaky peek?

I do keep a journal, I use it for not taking only. So its not that interesting to see. I make my own journals because I never found the ones I want in the shops.

Do you have a special method for brainstorming, i.e mind mapping etc?

Yes, I check my own blog and choose images that fit the project I am working on… that’s why I update the blog so often, the more images are in it, the more I am inspired.

What are your favorite websites at the moment?

www.evasion.cc blog

ffffound.com

www.beastpieces.com

Who are your 5 all time favorite graphic designers?

My friend Reno Orange

Tollesson Design

Jennifer Sterling

Sonner Vallée u. Partner

Paprika

What typefaces do you use the most in your designs?

Disturbance.

What about your job do you find the most rewarding?

When I am as proud of the project, as much as the client is… It is rare but, these days it happens more and more.

A moment to brag… who are your most prestigious clients?

I was asked to redesign the Rolling Stones web site… Yes, you read correctly. I can’t believe it myself… It was a year ago now, the project was never online as the band have change their plan, but I hope it will be someday…

Where do you see your career in five years?

Roaming the world and working on more blockbuster movie or music group websites, having fun!

What advice would you give to graphic design students around the world. About shaping a great portfolio?

I like ‘The Combinations Rule’ from James Webb-Young’s little book:

Designing is basically the practice of combining stuff; ideally in ways that haven’t been seen before. So, the more stuff you know (about everything), the greater chance you’ll find a relevant and distinctive, and therefore effective (and original) combination.

A question on everybody’s mind… Billy Elliot feels on fire when he dances … how do you feel when you are designing?

That’s what I call an “Imaginary moment”… I named my original website “Imaginary Moment”. I later changed the site to my own name. When I design I feel absorbed by the images I create… in an imaginary world.

Thanks for taking the time to share your experiences with us… any famous last words?

Designers are meant to be loved, not to be understood.

Fabien Barral

Thank You Fabien!

Author: The Graphic Design School

Luke’s style is an inspiration to all designers. We needed to know what makes this guy tick. His candid and open approach left us charmed… Thanks Luke!

Welcome to The Graphic Design School Blog. Tell us a little bit about yourself. A brief bio…

Luke Feldman, the creator of SKAFFS, is an Australian multimedia designer who creates for a multitude of platforms. Inspired by childhood experiences and a vivid imagination, his illustrations and animations are distinctive with defined lines, elaborate detail, and intensely vibrant colors.

SKAFFS is a collection of work made up of art, animation, games, giant vinyl adhesives, skate decks and collector toys.

Luke’s vast technical experience and skills developed working in numerous mediums. He studied Visual Arts and Multimedia in Australia and has worked in the gaming, education and animation industry; his work ranges from graphic design, illustration, computer animation, Flash interactive, mobile media, website design and functionality, character design, installations and advertising.

While the scope of his work is extensive, it is bound together through his unique and dynamic style; a style that has led to a number of awards, exhibitions and collaborations with high profile artists including Theodore Geisel and Maurice Sendak and companies such as Disney, Coca-Cola, Facebook.

Luke Feldman’s artwork blends the classic stylings of 1950s Disney with a modern design sensibility to create something both cutting edge and timeless.

Andrew Farago, Manager & curator, San Francisco Cartoon Art Museum Gallery

Indeed, one might contend that Feldman is to digital art what Tim Burton is to cinema, or Dr. Seuss is to children’s books, as each artist has a distinctive, unmistakable style.

Hans Fink, Los Angeles’ Skinnie Magazine

Luke Feldman’s instantly recognizable ‘Skaffs’ creations comprise a heady mix of bright colors and razor sharp style mixed with an underlying, almost tangible naivety that make his illustrations easily identifiable in a world where originality is not as easy to find as you might think..

Jo Spurling, author and editor of Desktop magazine

We are a blog for beginners and graphic design students. Can you share with us the most enjoyable moment, subject or lesson that you had while studying?

Interactive design was probably my favorite subject as I got to learn all about Illustrator and Photoshop and how to ‘mock-up’ designs. One of my most enjoyable moments was an electronic design project whereby I had to concept, design, and develop a computer game and present it in its finished form including packaging.

How did that moment, subject or lesson shape what you do now?

This project helped me see the big picture and demonstrated what is involved in developing a product from concept. Being a creative director consultant, my work today is predominantly taking a project brief and fleshing it out into a concept, then a finished design to a full functioning product i.e. game, mobile content, Flash advertising.

Describe your style of graphic design in a few words. What kind of advice would you give students who wish to excel in this style?

My style is based on symmetry, flow and vibrant colours. My advice would be to develop a unique style, perfect it and experiment with your style by adapting it to as many platforms as you can.

Do you use hand drawn techniques to help you develop a design. How important is this in your process as a Graphic designer?

Everything I do starts off as a hand drawn sketch. It’s very important to be able to translate your ideas into physical form. Freehand drawing is an important skill as it is often the first thing you show future clients and you need to win them over with this concept to land the job.

Do you keep an ideas journal? If so can we have a sneaky peek?

I have a trusty sketch book that I carry around with me at all time. Ideas can come to me at any time of the day and it’s important for me to be able to jot these ideas down before I forget. These books also come in handy when thinking of concepts to pitch to clients. Below is a sneak preview.

What are your favorite websites at the moment?

My favorite websites would have to be:

Flashkit

Kirupa

Cold Hard Flash

Vector Tuts Plus

Who are your 5 all time favorite graphic designers?

Some awesome graphic designers would include McBess and James Jean.

Mc Bess also featured in The Graphic Design School European websites.

James Jean

What typefaces do you use the most in your designs?

I change fonts depending on the design brief. But, my most commonly used fonts would be century gothic, swiss 721 and avant-garde. I have also been known to create my own fonts here and there to better complete a project.

What about your job do you find the most rewarding?

Developing a concept into a finished product would be the most rewarding part of my job. I also like the challenge of being able to adapt my style to various platforms from print, to broadcast, to mobile media to wall installations.

I have been fortunate enough to have written and illustrated my very own book through San Francisco-based publishers, Immedium. The book is called “Chaff n Skaffs: Mai and the Lost Moskivvy”.

In this project I completed all the graphics in which each page is a finished piece of artwork, and I did all the text layout and graphic design. I have developed giant wall installations for LA stores and have developed my own product line of skate decks, artwork, collector toys, and iPhone applications.

A moment to brag… who are your most prestigious clients?

I’ve worked with some great companies. My most memorable projects and clients would be designing the 2007 advertising campaign for Coca Cola, the 2008 Apple MAC world 1-storey conference booth, animation design concepts for Disney and developing Flash content for Facebook.

Where do you see your career in five years?

I would hope to continue to grow as a multimedia designer and to continue to work with great companies on fun and challenging projects. And to continue to develop my SKAFFS line of products.

What advice would you give to graphic design students around the world. About shaping a great portfolio?

A great portfolio is important. Definitely take time out to put together a great selection of work. Ensure that your work has a distinct style but show diversity in how you apply your style. Be confident about your work and don’t give up.

A question on everybody’s mind… Billy Elliot feels on fire when he dances … how do you feel when you are designing?

Designing energizes me: It’s as if my design field is frenzied and the world around me stops; I don’t feel hungry; I don’t feel tired; I don’t feel thirsty.

Thanks for taking the time to share your experiences with us… any famous last words?

Thank you!

Luke has kindly contributed a tutorial for you to have a crack at vectorizing one of his adorable characters entitled ’How to Create a Finished Vector Character“

If you would like to learn more about Luke you can visit his website Scaffs and Luke’s new book Chaffs and Skaffs

Author: The Graphic Design School

We asked some hard hitting questions (not really) to one of our fav graphic design students. This boy’s got spunk!

Welcome to The Graphic Design School Blog. Tell us a little bit about yourself. A brief bio…

Hi, my name is Jacob Cass I am self-employed as a graphic designer, specializing in the fields of corporate identity (logo) design (above pictured with Wolda logo design awards “Best of Continent” and “Best of Nation”), web design, print design and branding with the majority of my time spent designing and implementing marketing promotions for small businesses such as logos, websites, brochures, letterhead, business cards and more.

I am 21 years old and I am Majoring in Graphic Design. I am based in Newcastle, Sydney, Australia. I won my first freelance design job at the age of 16. Since then I have never turned back…

My life is design, I love it and I surround myself in it every day.

We are a blog for beginners and graphic design students. Can you share with us the most enjoyable moment, subject or lesson that you had while studying?

Well, technically I am still a student, however, of what I have done so far I would have to say that typography was my most enjoyable class… It was the most challenging and also the most eye opening. So much of design is made up of type so it is essential to study this as an on going process… Knowledge equals power.

How did that moment, subject or lesson shape what you do now?

Well like I said, so much of design is based on typography so the knowledge of it really improved a lot of my designs. Upon looking back on my earlier designs I realize just how… unpolished they were. This reminds me of the Joshua tree story found in Robin Williams book Non Designers Type Book:

Once upon a time, Robin received a tree identifying book where you could match a tree up with its name by looking at its picture. Robin decided to go out and identify the trees in the neighborhood. Before she went out, she read through part of the book. The first tree in the book was the Joshua tree because it only took two clues to identify it. Now the Joshua tree is a really weird-looking tree and she looked at that picture and said to herself “Oh, we don’t have that kind of tree in Northern California. That is a weird-looking tree. I would know if I saw that tree, and I’ve never seen one before.”

So she took the book and went outside. Her parents lived in a cul-de-sac of six homes. Four of those homes had Joshua trees in the front yard. She had lived in that house for thirteen years, and she had never seen a Joshua tree.

She took a walk around the block – at least 80 percent of the homes had Joshua trees in the front yards. And she had sworn she had never seen one before!

The moral of the story? Once Robin was conscious of the tree, once she could name it, she saw could see it everywhere. Which is exactly my point. Once you can name something, you’re conscious of it. You have power over it. You own it. You’re in control.

Describe your style of graphic design in a few words. What kind of advice would you give students who wish to excel in this style?

I don’t have a style or I don’t try to anyway. I adapt all of my projects to the needs of the brief, which more often than not, requires a different approach each time. However, in saying this, I suppose in my I go more for a simple, concept based approach… I believe less is more (in most cases).

Do you use hand drawn techniques to help you develop a design. How important is this in your process as a Graphic designer?

Nearly all of my designs start off with a sketch, or before that, a mind map. This gets all of my ideas onto paper and works great for me because I honestly have the memory of a fish. I have one idea, then two seconds later, I’ve already moved onto a totally new idea so yeah sketching is compulsory for me but everyone works in different ways but remember this… there are no bad ideas, just bad decisions.

Do you keep an ideas journal? If so can we have a sneaky peek?

I used to use just plain paper, but just recently I bought a Moleskine to track my ideas but no sneak peek for you… you wouldn’t be able to read or understand it anyway (I’ve been told I write in another language).

What are your favorite websites at the moment?

Gmail, Facebook and shamefully, my own website – http://justcreativedesign.com/. I love the discussions from the community left in the comments area – it really helps me learn as a designer. There are so many talented individuals out there, it helps to learn off them!

Who are your 5 all time favorite graphic designers?

I don’t have any… like I said above, there are so many talented designers out there -  it wouldn’t be fair to list just 5.

What typefaces do you use the most in your designs?

I actually don’t really have a favorite and upon looking at my designs, I realize that I’ve used quite a lot of different typefaces in my time… But recently I’ve come to like Gill Sans, it’s just so versatile and it goes so well with so many other typefaces.

What about your job do you find the most rewarding?

 Doing what I love and getting paid for it.

A moment to brag… who are your most prestigious clients?

Prestigious is a very subjective word…  I treat all clients on the same level whether they be a local small business or a huge multi national but if you are after some big name drops how about Walgreens (America’s largest pharmacy franchise), Tupperware, Layers Magazine or the huge book publisher, John Wiley & Sons?

Where do you see your career in five years?

I haven’t had any experience at a design studio yet so I guess I see myself working at a small design studio in Sydney some time soon… while freelancing on the side. One day I will open my own studio.

What advice would you give to graphic design students around the world. About shaping a great portfolio?

This is by far the most common question I get asked so I wrote an article about it with advice from other designers too… Advice for graphic design students.

A question on everybody’s mind… Billy Elliot feels on fire when he dances … how do you feel when you are designing?

Not probably the answer you are after but to tell you the truth, probably pretty cramped from being on the computer so long!

Thanks for taking the time to share your experiences with us… any famous last words?

Keep it real. Get out and enjoy yourself! – Never give up!

Also a big thank you for the opportunity to be featured in this interview – I hope you’ve enjoyed reading!

If you would like to learn more about Jacob you can visit him on his largely successful blog and website

Just Creative Design.
On Just Creative Design you will find his personal graphic design portfolio as well as the graphic design blog which provides free graphic design tips, articles & resources on all subjects of design, ranging from, but not limited to; print design, logo design, web design, branding, typography, advertising & more. Jacob also administers the websites Logo Of The Day and Logo Designer Blog.

Thanks Jacob!