Graphic Design School Blog

To maintain a curious eye about the world, to look and attempt to decode the terrain around you is what separates a great designer from a mere ‘good’ one. That, at least, is what my old university professor once told me, and it seemed like a sage morsel of wisdom at the time. Still does. The world is awash with things to decode and contextualise, so, to take just one of them, and with our heads cocked quizzically to the side, let’s look at neon signs. Dazzling yet ubiquitous, and produced in a range of typographic and illustrative styles, neon has been utilized by advertisers for decades. It’s time for a fresh appraisal.