- PublishedNovember 2010
- Comments1 Comment
- Posted InArticles, Featured, Finishes, General, Graphic Design, Logo Design, Print, Professional Design Practice, professional practice, Resources, Substrates, Typography, Work Experience
Focus :: Contemporary Type Foundries Part 1

Working with typefaces is about as basic as it gets for graphic designers. A solid knowledge of type, a keen eye for which fonts are appropriate for each project and an awareness of what’s available to us are rudimentary components of the job. Many fledging creatives use only what they have in their system fonts library and a handful of passable faces saved off a cracked disc of thousands of dubious free fonts. Working this way, a designer can produce perfectly good results (some say this can be achieved through Helvetica alone) but it’s the wise designer who maintains an awareness of modern-day type foundries. Between them, foundries release beautifully crafted, extensive and noteworthy font families year on year. Whilst many cost money (staff at foundries have to earn a living too) some are reasonably priced and others offered for free. And besides the fonts, through their websites type foundries offer all sorts of helpful advice and a glimpse into their fascinating profession, which is what I aim to show here, in the first of two articles on the topic.




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