- PublishedJuly 2011
- CommentsNo Comment
- Posted InArticles, Featured, Freelance, Graphic Design, Professional Design Practice, The Creative Brief
The Creative Brief :: Part 2

Hey there. In the last article we discussed the role of receiving and understanding the creative brief — a vital part of the designer’s job. Once the document has been digested and the nettle grasped, one of the most fun parts of the creative process may begin — research and mind mapping. This is the stage where, empowered by a belief that anything is possible, the designer can delve fully into his subject, unleash his imagination and give full rein to his creativity without fear of being pulled up short by the client (—that might occur later!).



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