We have been lucky enough to follow Leo Burnett Art Director Djordje Joksimovic for a day around legendary Agency Leo Burnett. Leo Burnett created iconic symbols of American-branded products. It was his creation of the Marlboro Man, the Jolly Green Giant, and Tony the Tiger that would make his small mid-western company one of the largest, most sought-after agencies in the world. The Marlboro Man and the Jolly Green Giant are said to be two of three most recognised characters in the world (with Ronald McDonald).