the graphic design school blog.

So you find your­self pitch­ing for a job and have come up with an ingeni­ous solu­tion to a fiendishly tricky design conun­drum, and all you want to do is get on the phone to the cli­ent and sing it to him from the bot­tom of your lungs. Slow down there pard­ner. To con­vince your cli­ent of the barn­storm­ing excel­lence of your pro­posed solu­tion, more often than not you’ll need to take him through things step-by-step in a present­a­tion. Present­a­tions are import­ant to get right, and rep­res­ent the ulti­mate test of your com­mu­nic­a­tion skills. Many a fine idea has been admon­ished or dis­missed through poor present­a­tion. Gulp down the words below to ensure this doesn’t hap­pen to yours…