Graphic Design School Blog

Save perhaps his personality, the freelance graphic designer’s portfolio is, undoubtedly, the most valuable asset in his professional life. I have written elsewhere that the portfolio is the freelancer’s shop window, an intimate glimpse into his or her being for all who view it. We have to love our portfolios, agonise over what goes into them, and tend and nurture them as we would a sapling we’d once planted. Nothing should be left to chance, not even tiny details, as it’s these, at times, that we may be judged on. So let us not delay any longer, but instead plunge into the sober, matte black folds of the portfolio…