the graphic design school blog.

Save per­haps his per­son­al­ity, the freel­ance graphic designer’s port­fo­lio is, undoubtedly, the most valu­able asset in his pro­fes­sional life. I have writ­ten else­where that the port­fo­lio is the freelancer’s shop win­dow, an intim­ate glimpse into his or her being for all who view it. We have to love our port­fo­lios, agon­ise over what goes into them, and tend and nur­ture them as we would a sap­ling we’d once planted. Noth­ing should be left to chance, not even tiny details, as it’s these, at times, that we may be judged on. So let us not delay any longer, but instead plunge into the sober, matte black folds of the portfolio…