the graphic design school blog.

Know­ing how to price jobs and what to charge cli­ents is as essen­tial a com­pon­ent of being a suc­cess­ful fledging graphic designer as any. It’s a del­ic­ate thing to get right. Price a job too high and you risk your pro­spect­ive cli­ent remain­ing just that—prospective. Too low, and the per­son on the other end might view this as a reflec­tion of the qual­ity of the ser­vices you provide in a “you get what you pay for” sort of way. So there’s a bal­ance to be struck, and it pays to have some sys­tems in place. Here in the second les­son of our series on pro­fes­sional design prac­tice I’ll do my best to provide you with some frame­works below. So, without fur­ther ado, let’s dive in!

Our top 26 logo revamps for bet­ter or worse you decide. It’s hard to argue with the Art Paul’s and the Paul Rand’s of the design world. Some of the greatest logos have stood the test of time, below are the ones that obvi­ously no longer rep­res­en­ted the mod­ern day image of the asso­ci­ated brand.

Pau­ly­wood for istock­photo has released an art­icle on logo cre­ation. A great art­icle for those gradu­ates or stu­dents want­ing to get into cre­at­ing logos for istock. Below are our fav excerpts, check out the whole art­icle, its well worth the read.

Poly­wood profile

Istock­photo website

In the first of a series of les­sons entitled Pro­fes­sional Prac­tice, we have sourced one of todays hot­test work­ing Eng­lish based freel­ance design­ers to give you the leg up on build­ing your­self a truly pro­fes­sional Graphic Design prac­tice. Look out for the fol­low­ing in the new series; Freel­ance Fee Struc­tures & How to Quote, Pro­ject Plan­ning (Break­ing Jobs Into Mile­stones), Deal­ing with Cli­ents, Char­ging & Invoicing, Law in Design Prac­tice, The Port­fo­lio, A Con­clu­sion of Sorts. Being Freel­ance. Bene­fits & Pitfalls.

David Airey, super blog­ger and notori­ous designer has released a book called Logo Love Design. He offers a free to down­load chapter of his book, that illus­trates per­fectly a graphic design pro­cess that endorses the won­der­ful pro­cess of design, from Pen­cil to PDF. A recom­men­ded read and invest­ment for all design students.

In the work­ing world it has become increas­ingly dif­fi­cult to free your­self from the Mac and cre­ate some­thing with your hands. Make the most of ana­logue and crafty dis­cip­lines offered through design edu­ca­tion, and take your skills with you into the work­ing world!

Designed by Jonathan Ive, Apples iMac is out to seduce you!

The Graphic Design School have found a great list of Do’s and Don’ts relat­ing to PRE press/printing, cre­ated by Deborah Roberti of espressographics.com which should help you avoid one of these frus­trat­ing and embar­rass­ing (not for­get­ting to men­tion expens­ive) mis­takes when eval­u­at­ing your pre print pro­ject before it goes to press and some use­ful tips on image formatting.