the graphic design school blog.

We have been lucky enough to fol­low Leo Bur­nett Art Dir­ector Djordje Jok­simovic for a day around legendary Agency Leo Bur­nett. Leo Bur­nett cre­ated iconic sym­bols of American-branded products. It was his cre­ation of the Marl­boro Man, the Jolly Green Giant, and Tony the Tiger that would make his small mid-western com­pany one of the largest, most sought-after agen­cies in the world. The Marl­boro Man and the Jolly Green Giant are said to be two of three most recog­nised char­ac­ters in the world (with Ron­ald McDonald).