A Day in the Life at the Leo Burnett Agency
Jul 2009, in A Day In The Life Of..., Advertising, Articles, Featured, Graphic Design.
We have been lucky enough to follow Leo Burnett Art Director Djordje Joksimovic for a day around legendary Agency Leo Burnett. Leo Burnett created iconic symbols of American-branded products. It was his creation of the Marlboro Man, the Jolly Green Giant, and Tony the Tiger that would make his small mid-western company one of the largest, most sought-after agencies in the world. The Marlboro Man and the Jolly Green Giant are said to be two of three most recognised characters in the world (with Ronald McDonald).
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